Customer Focus

They are the front faces of you who are the first to contact the customer.
It is they who fight at the front.

Behind the front, in the evening parties, with wine, Your diplomacy, your politics.

However, when your soldiers are hungry when you do not deliver bullets to the front, then diplomacy and politics will no longer matter.

Your soldiers run away from the field. The equipment you have bought with a thousand and one labor, and what you have trained have now become the property of the enemy ranks.

If they are depressed, those in the frontline, then you will be defeated.

Because the morale deteriorated is enough to defeat an army.

It doesn’t care how strong you are. Leaders come out at this time.

Leadership means giving them morale and commanding them to die. Like Atatürk.

Why do people die for you? Why would they make this sacrifice? Because when you make them believe that you will die for the cause, then they will gladly not escape from that sacrifice. Your teams need to trust you.

That is, leadership means integrating people in common ideal, common desire, common path.

The people on the front lines of the companies you aspire to do not leave the customers behind until your customer service problem is resolved. They deal with a single customer for 45 minutes.

Because they don’t make a 3-minute account, their people. 3 minutes and 3 cents is not an account, but the way to the customer’s heart.

The happiness of your employees is the path you walk with them.
Your smart politicians don’t care about the customer’s troubles. People at the front do not know the brand of the wine that is drunk, but they are the ones who make you drink that wine.

If you don’t listen to your customer, you don’t listen to your employees, then equations with a hundred unknowns emerge that calculate all probabilities and multiply Cartesian.

Because only they can solve the equation with a hundred unknowns, therefore swell egos.

But once you’ve listened to the client, you don’t need that cartesian but love would be to create a difficult problem.

Difficult problems are created, and after a while, difficult problems begin to be worshiped.

When it is dissolved, the world famous physicist will become a mathematician. Those are stories, but when he looks, his shoelace is untied.

Steve Jobs was not a technical man, he hadn’t finished famous schools.

However, he was obsessed with the customer. This obsession was more of an obsession with customer experience than just product.

Customer experience is what connects you. If you drink too much water than its value, you cannot be attached to that restaurant.

If you think you have been ripped off, you will never go through that store’s door again.

When Amazon Prime to Turkey, but the subscribers in the United States to customers living in Turkey Why $ 100 / year will pay now 7.90 per / month you can get it he is himself denounce, then hearts he remains in the brand.
Then you can trust those brands. Call you every day digital platform publishers, you don’t pick up any of them, but you give that money to the brand you trust without question.

If you want to create happy customers, you will create happy employees first.
If you create happy employees, then you can create happy bosses.

But if leadership turns on politics, then your leaders become representatives of bosses mechanically.

It is now difficult for any company that is not customer focused to survive.

It creates happy customers, happy employees, happy bosses.